Rank 34
Mark Mateschitz
38B
Red Bull
Salzburg
Austria
- Dietrich Mateschitz discovered energy drinks while traveling to Asia as a marketing executive for German consumer products firm Blendax in the 1980s.
- Red Bull owns several sports teams, including F1's Red Bull Racing, the MLS's New York Red Bulls and hockey team EC Red Bull Salzburg.
- Mark Mateschitz is the only child of the late Austrian billionaire Dietrich Mateschitz, who cofounded energy drink firm Red Bull in 1987.
- He inherited his father's 49% stake in Red Bull after the elder Mateschitz died in October 2022 at the age of 78.
- Dietrich Mateschitz cofounded Red Bull with Thai businessman Chaleo Yoovidhya (d. 2012); Yoovidhya's son Chalerm is a billionaire today.
- Red Bull sold 11.6 billion cans worldwide in 2022, enough to caffeinate every person on the planet.
- After his father's death, Mark Mateschitz stepped down from his role as Head of Organics at the $10 billion (2022 sales) company to concentrate on his role as a shareholder.