Dietrich Mateschitz discovered energy drinks while traveling to Asia as a marketing executive for German consumer products firm Blendax in the 1980s.
Red Bull owns several sports teams, including F1's Red Bull Racing, the MLS's New York Red Bulls and hockey team EC Red Bull Salzburg.
Mark Mateschitz is the only child of the late Austrian billionaire Dietrich Mateschitz, who cofounded energy drink firm Red Bull in 1987.
He inherited his father's 49% stake in Red Bull after the elder Mateschitz died in October 2022 at the age of 78.
Dietrich Mateschitz cofounded Red Bull with Thai businessman Chaleo Yoovidhya (d. 2012); Yoovidhya's son Chalerm is a billionaire today.
Red Bull sold 11.6 billion cans worldwide in 2022, enough to caffeinate every person on the planet.
After his father's death, Mark Mateschitz stepped down from his role as Head of Organics at the $10 billion (2022 sales) company to concentrate on his role as a shareholder.
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